TERMS & CONDITIONS

Effective date: 12 August 2025
PREPARING BUSINESS LTD
Company no.: 16107292
Registered office: 12 Skinner Lane, Leeds, England, LS7 1DL
Email: info@shapeai.co.uk | Phone: +44 7418 638914
Service: https://shapeai.co.uk

1. Introduction

1.1 These Terms & Conditions ("Terms") govern your access to and use of the ShapeAI website and services (the "Service") provided by PREPARING BUSINESS LTD ("we", "us", "our" or the "Company"). By registering for an account, topping up Tokens, requesting or downloading AI-generated meal plans, or otherwise using the Service you accept and agree to be bound by these Terms.

1.2 If you do not accept these Terms, stop using the Service immediately.

2. Definitions

In these Terms:

• Account — your registered user account.
• Tokens — internal virtual credits used to purchase or redeem Products and Services on the Service.
• Product(s)/Service(s) — AI-generated meal plans, downloadable files (PDFs), consultations, bespoke plans, subscriptions, and any other items offered via the Service.
• Generator — the AI model(s) and algorithms used to create personalised content.
• Generation Transaction — a recorded token deduction corresponding to a confirmed generation request (includes prompt length, day count, options and total tokens charged).
• User / You — the person or legal entity using the Service.

3. Eligibility and account security

3.1 You must be 18 years or older to use the Service. If you act on behalf of a legal entity you confirm you have authority to bind that entity.

3.2 Provide accurate, complete and current information during registration. You are responsible for maintaining the confidentiality of Account credentials and for all activity under your Account.

3.3 Immediately notify us of any unauthorised use of your Account at info@shapeai.co.uk.

4. Tokens — nature, pricing structure and display (PRICING STRUCTURE INCLUDED)

4.1 Nature of Tokens. Tokens are virtual accounting units used on the Service. Tokens are not cash, e-money, securities or investments and confer only the rights set out in these Terms.

4.2 Pricing Structure for Meal Plan Generation (summary). Token cost for a generation is the sum of: (a) base generation cost determined by the length of your description (words); (b) duration-based cost determined by number of days requested; and (c) additional costs for selected options (Goals, Structure, Diet). The Service displays the full Pricing Structure and worked examples.

4.3 Word-length (base) cost. Base cost = 30 tokens for up to 10 words in the description. Then +10 tokens per each additional block of up to 10 words (rounding up).
Examples: 0–10 words = 30 tokens; 15 words = 40 tokens; 25 words = 50 tokens.

4.4 Day-based cost. Day cost = 20 tokens for day 1, plus +20 tokens for each additional day. Maximum days per request: 180 days.
Examples: 1 day = 20 tokens; 7 days = 140 tokens; 30 days = 600 tokens.

4.5 Options & add-ons. Examples of option costs (full list on Service): Activity Level +5, Calorie Method +5, Protein Target +5, Meals per day +5, Snacks +5, Intermittent Fasting +10, Leftovers Strategy +10, Diet Type +10 per chosen type, Cuisines +5 per cuisine, Allergens +5 per allergen, Other Exclusions +10 if field filled.

4.6 Total cost calculation.
total_tokens = word_cost_tokens + day_cost_tokens + sum(selected_option_token_costs)

4.7 Display & consent. Prior to confirmation the Service will display a token breakdown (word cost, day cost, each selected add-on) and the total tokens (and, when applicable, fiat equivalent). Fiat amounts are shown with exactly two (2) decimal places. By confirming you authorise deduction of the displayed Tokens from your Account.

4.8 Issuance, redemption and transfers. Tokens are credited to your Account after successful payment. Tokens are typically non-transferable and bound to your Account, unless expressly allowed in writing. Promotional Tokens may have different rules.

4.9 Changes to pricing. We may change Token pricing or the Pricing Structure at any time; changes apply prospectively to purchases or generation requests made after the change is posted.

5. Ordering, payment and checkout

5.1 All purchases and generation requests are subject to acceptance. We may refuse or cancel orders for suspected fraud, errors or other valid reasons.

5.2 Payments are processed through third-party payment providers; we generally do not store full card data. You warrant you are authorised to use the chosen payment method.

5.3 At checkout you will see: Token quantity, Token nominal value (fiat equivalent), and the total fiat to be charged in the selected purchase currency (EUR, GBP or USD), plus any taxes/fees. Fiat amounts are shown with exactly two (2) decimal places. Confirm these before completing payment.

5.4 For immediate digital supply (downloadable PDFs), risk passes to you upon delivery of access/download link.

6. Delivery, storage and audit logs

6.1 Generated outputs (meal plans, PDFs) are delivered electronically. We may retain copies, prompts, model outputs and metadata for operational, audit and dispute-resolution purposes. See Privacy Policy for details.

6.2 We keep transaction logs and Generation Transaction records to verify charges and handle refunds/disputes.

7. Refunds, cancellations and generation failures (summary)

7.1 If you consented at checkout to immediate supply of digital content and you downloaded or opened it, your statutory right to cancel may be lost for that transaction. See the Refund & Returns Policy for full rules.

7.2 Tokens redeemed in a Generation Transaction are generally non-refundable except where: (a) a system error prevented delivery and no output was supplied; (b) the delivered product is materially defective or not as described; or (c) required by law. In such cases we will generally re-credit Tokens or issue a fiat refund for the token value of the affected transaction.

7.3 For partial failures (e.g., corrupt file) we will offer either a free repeat generation (no extra Tokens) or refund/re-credit for the affected transaction. Support decisions are based on transaction logs and evidence.

8. Health, medical disclaimers and AI content

8.1 The Service provides AI-generated meal plans based on information you supply. Outputs are not medical advice. Consult a qualified healthcare practitioner before relying on outputs if you have medical conditions, are pregnant, breastfeeding, elderly, or taking medication.

8.2 Sensitive health/dietary data will be processed only with your explicit consent or other lawful basis; see Privacy Policy.

8.3 We are not liable for adverse health outcomes resulting from use of generated outputs. You assume responsibility for decisions based on the Service.

9. Intellectual property rights

9.1 All rights in the Service, software, Generator, designs and content are owned by us or licensed to us. Nothing herein transfers ownership to you.

9.2 On purchase or lawful access we grant a limited, non-exclusive, non-transferable licence for personal, non-commercial use of purchased Products unless otherwise agreed in writing. Commercial use requires prior written consent.

10. User obligations and prohibited content

10.1 You must not: (a) submit illegal, offensive, infringing or harmful content; (b) attempt to reverse-engineer or subvert the Generator; (c) abuse the Service or attempt unauthorised access; (d) use outputs to provide professional medical advice without appropriate qualifications.

10.2 We may remove content and suspend Accounts that breach these rules.

11. Warranties and disclaimers

11.1 We warrant we have authority to provide the Service. Except as expressly provided, the Service and Products are provided "as is" and "as available" and we disclaim implied warranties to the fullest extent permitted by law.

11.2 We do not guarantee results or specific health or fitness outcomes.

12. Limitation of liability

12.1 Nothing in these Terms excludes liability for death or personal injury resulting from negligence or any liability that cannot be excluded by law.

12.2 Subject to clause 12.1, our aggregate liability to you for claims connected to these Terms is limited to the total amount you paid to us in the 12 months prior to the claim.

12.3 We are not liable for indirect, special or consequential losses (lost profits, data loss, reputational loss).

13. Indemnity

You indemnify and hold harmless the Company and its representatives from claims, liabilities, losses, damages and expenses (including legal fees) arising from your breach of these Terms, misuse of the Service, or violation of applicable law.

14. Data protection and privacy

14.1 We process personal data in accordance with our Privacy Policy, which explains categories of data, purposes, retention and your rights. By using the Service you consent to such processing.

14.2 To exercise data rights contact info@shapeai.co.uk.

15. Third-party services and links

15.1 The Service may integrate with or link to third-party services (payment processors, AI providers, analytics). We are not responsible for third-party terms, availability or privacy practices. Use of third-party services is subject to their terms.

16. Suspension, restriction and termination

16.1 We may suspend or terminate Accounts where we reasonably suspect breach, fraud or illegal activity, or to protect platform integrity.

16.2 Termination does not affect accrued rights.

17. Changes to the Service and Terms

17.1 We may change the Service and these Terms. Material changes will be notified to registered users by email or prominent notice. Continued use after changes constitutes acceptance.

18. Complaints and dispute resolution

18.1 For complaints contact info@shapeai.co.uk. If unresolved, consumers may pursue statutory remedies or alternative dispute resolution where applicable.

19. Force majeure

19.1 We are not liable for failures caused by events beyond our control (acts of God, strikes, outages, cyber incidents, third-party failures).

20. Severability and waiver

20.1 If a provision is unenforceable, it will be severed and remaining provisions remain in force. No waiver of rights is effective unless in writing.

21. Entire agreement and assignment

21.1 These Terms together with the Privacy Policy and any documents incorporated by reference form the entire agreement. You may not assign rights without our consent. We may assign or subcontract.

22. Governing law and jurisdiction

22.1 These Terms are governed by the laws of England and Wales.

22.2 Unless you are habitually resident in Scotland or Northern Ireland, the courts of England and Wales have exclusive jurisdiction. Consumers in the EU may have additional rights.

23. Contact details